PAKISTAN | 7th Brand Ambassador Program at IBA University Karachi

A workshop on the Ambassador Program was held on 24 November 2025 at IBA University Karachi.

Ms. Maheen Ghauri, Dean, Student Affairs and International Student Engagement Office of Student Affairs welcomed the participants and shared that the Ambassador Program is an excellent initiative to encourage youth participation in civic responsibilities. She emphasized that this collaboration will further strengthen the relationship between IBA University and the Provincial Ombudsman Sindh.

Addressing the students, Mr. Sohail Rajput highlighted that the program engages university students across Sindh to raise awareness about the role of the Ombudsman in promoting good governance, transparency, and human rights. He stated that IBA University Karachi is the seventh institution to join this initiative.

He explained the key features of the Brand Ambassador Program, launched initially through the Regional Subsidy of IOI, aims to Disseminate information about the role and functions of the Ombudsman, promote civic responsibility among students and Enhance community outreach through student-led activities and social media. Now it has become an ongoing activity of the Provincial Ombudsman Sindh.

He added that the selected ambassadors will serve as a vital link between the Provincial Ombudsman Sindh and the public, helping to promote good governance and strengthening communication between the Ombudsman’s office, students, and the wider community.

Ms. Rehana G. Ali Memon, Advisor, and Mr. Masood Ishrat, Registrar Secretariat, Provincial Ombudsman Sindh, also briefed the participants on the concept of the Ambassador Program and the functioning of the Provincial Ombudsman Sindh. Their detailed presentation was followed by an interactive question-and-answer session to address the participants’ queries.

Source: The Office of the Provincial Ombudsman Sindh, Pakistan